Chat bots are becoming increasingly popular among businesses looking to engage customers and build brand loyalty. They provide a quick and convenient way to interact with customers and answer questions directly. However, chatbots aren’t just for customer service anymore; they’re also being used to drive sales.

Statistically, Chat is King

In fact, according to research conducted by Forrester Consulting, nearly half of all retailers plan to invest in chatbot technology over the next 12 months. And, according to Gartner, by 2022, 80 percent of global enterprises will deploy conversational AI technologies.
So, what does this mean for small businesses? Well, it means that chatbots are here to stay. But, before you jump right into deploying these tools, make sure you understand the basics first. Here are some things to think about when planning your chatbot strategy.

Have a Strategy

1. Know What You Want to Achieve With Chatbots
   Before you dive headfirst into creating a chatbot, it’s important to figure out exactly what’ you want to achieve with’s to come of it. Do you want to automate repetitive tasks? Or, do you want to provide information to your customers? Once you’ve figured out what you want to accomplish, you’ll be able to choose the best platform for accomplishing that goal.
2. Choose the Right Platform
   Choosing the right platform for your chatbot is critical. There are several different platforms available, including Amazon Alexa, Facebook Messenger, Google Assistant, Microsoft Cortana, Slack, Telegram, Twitter, and WeChat. Each platform provides its own set of advantages and disadvantages. So, before you decide on a specific platform, consider the pros and cons of each option. We understand How Chatbots Can Help Your Business Grow
   Chatbots can play a vital role in growing your business. According to Forrester Research, chatbots can help boost conversion rates by 20%, reduce abandonment rates by 25%, and decrease support costs by 50%.
   But, before you implement a chatbot solution, make sure you fully understand how it can benefit your business. Consider the following:
   • Does your product or service require human interaction? If so, chatbots may not be the best choice for you.
   • Is your target audience tech savvy? If not, chatbots may not appeal to them.
   • Will your chatbot solve a pain point for your customers? If not, it won’t be successful.
3. Create a Clear Purpose for Your Chatbot
   Once you’ve chosen the right platform, created a clear purpose for your chatbot, and understood how it can help grow your business, you’re ready to begin building your bot.
   You’ll likely start by choosing a framework for your chatbot. Frameworks allow developers to quickly create a chatbot without having to learn a programming language. Some frameworks include Node.js, Python, Java, Ruby, PHP,.NET, C#, Swift, Kotlin, Go, JavaScript, and others.
   Next, you’ll need to develop a conversation flow. Conversation flows are essentially scripts that tell your chatbot how to respond to certain user inputs.

Live Chatbots Are Here for You To Play

Take any of these live chatbots and notice the personality diferences for each.